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  1. UsabilityHub

    New design, new dashboard, new features

    It’s been a busy start to the year in the UsabilityHub office, and today we’re releasing a collection of updates we’ve been working on for you.

    The most obvious thing you’ll notice is a tidy new design. The new sidebar helps you jump between tests faster, filter tests, and view your sets, all in one place.

    We’ve also made some improvements to our handling of test variations and sets, making it easier to group your tests, recruit your own testers, and control who sees which tests.

    Variations now allow you to choose meaningful names for variation sets (eg. “Homepage options”), and for each variation within it (eg. “Long form content”, “Big header image”, “Emphasise social proof”) instead of simple numbered variations.


    You can now duplicate tests, making it easier to re-run tests on new designs. This is particularly handy for UX consultants who often run the same tests for their clients. Just duplicate an old test and switch out the image.



    As always, we’d love to hear your feedback, so get in touch if you have any suggestions for us:

  2. UsabilityHub

    Introducing the Question Test

    Today we’re introducing the Question Test.

    It’s our simplest test yet: The Question Test shows an image and ask some questions about it.

    There’s no time limit, and testers can continue to view the image while they answer the questions.

    Go ahead and create a Question Test.

    If you’re new to UsabilityHub you’ll need to create your (free) account first.

  3. UsabilityHub

    Redirect testers after test set

    You can now provide a redirect link where we’ll send your testers after completing a test set.

    The simple way to use this is to direct all testers to the same page on your website where you can thank them and give them a discount code, or any other reward.

    For example:

    You can also use redirect links to track your testers, or send them customised thank-you pages. To do this, you’ll need to send each tester a different link to take the set of tests with a ref parameter to identify them.

    For example, invite your testers to:

    And set up a redirect link which uses this value by placing “{{ref}}” in the redirect link wherever you want the value to be used:{{ref}}

    The exact same redirect behaviour is available on all individual tests, as well as test sets.

    Need any help setting up your redirects? Just drop us a line at

  4. UsabilityHub

    Introducing Test Sets

    UsabilityHub allows you to invite your own testers to take your tests, free of charge. Until now, if you wanted your testers to take a bunch of tests you had to send them a bunch of links, and ask them to take each test individually. It was a little cumbersome.

    We’ve just launched a handy new feature, Test Sets, which allow you to chain multiple tests together, and give you a single link to share with your testers. The tester will be taken through each test in the order you specified. After finishing all of the tests they will be shown a custom message where you can thank them for their help, or give them a reward (like a link to claim a gift, or a coupon code).

    To get started, head here to create your first test set:

    If you don’t have a UsabilityHub account yet, join here for free!

  5. UsabilityHub

    Tests are now available in multiple languages

    For a long time we’ve allowed you to set the language of your test, which we used to source testers who speak this language and avoid showing it to users who don’t. But the test introduction, button text, and instructions remained in English (“You’re about to do a Five Second Test”).

    We’re now offering translated versions of our test pages. If we have a translation in the language of your test it will be used automatically.

    So far we have translations available in: English, Dutch, Russian, Turkish and Portuguese.

    If you would like to provide a translation in any other language, please email us at

    We’d particularly love a German and Vietnamese translation!

    Team UsabilityHub

  6. UsabilityHub

    Fuller insights with Five Second Tests and A/B testing

    Real insights require quantitative and qualitative data. Here at UsabilityHub the Five Second Test is great for uncovering how quickly and easily the messaging on your page is understood. Testing candidate landing pages with five second tests on a random audience will help you find out which words, images and hierarchies best communicate the value you’ve got to offer. This is qualitative feedback, and it will tell you what’s going through a visitors head when they first see your site.

    But clarity is only part of the challenge, and once you’ve composed a page that clearly communicates your message in the first five seconds it’s time time to test it in the wild, with real visitors, and get some quantitative validation.

    I’m talking about A/B testing.

    In an A/B test, your visitors are randomly assigned one of two variations of a page, and the rate at which they complete some desired action (eg. sign up, subscribe to your mailing list, view the pricing page) is measured for both variations. Whichever variation performs better is the winner. It won’t tell you why one variation is better than another — just which one is better.

    Thanks to affordable software, both five second tests and A/B tests are well within the budget of pretty much all website owners, and you don’t need to be a programmer to get the job done. Services like let you set up A/B tests on your live website with a visual page editor, and push the results directly to Google Analytics. Here at UsabilityHub we’ll set up and run a five second test on your website automatically. It’s 2013, and this stuff is easy now.

    But if you’re only running A/B tests, or only running Five Second Tests, you’re really only getting half of the story.

    If you’re not running A/B  tests you won’t know whether your landing pages (clear as they are) actually influence people to do what you want them to.

    If you’re not running Five Second Tests you’ll struggle to find which elements on the page actually need changing, and get stuck at local maximums.

    Getting the best results requires both qualitative and quantitative data. The good news is that getting that data has never been easier.

  7. UsabilityHub

    Earn karma by inviting your friends to UsabilityHub

    UPDATE: The referral system is no longer available as of May 2016

    We’ve just launched our super simple referral system. Here’s how it works.

    1. Head to your invitation page to find out your unique referral link:

    2. Copy the link, and paste it wherever you like. Facebook, Twitter, LinkedIn, your own website. Anywhere you want.

    3. If somebody clicks your link and signs up (within one month) to any plan, including the free Community plan, we’ll credit you with 10 karma points. You’ll receive a notification in UsabilityHub to let you know.

    4. We’ll also credit them with 10 karma points. Everybody wins!

    So go ahead, grab your referral link now, and start sharing the love.

  8. UsabilityHub

    Custom thank you messages for private tests

    Private tests are only shown to people you invite, so you’re now able to thank them personally with a custom message after the test is complete.

    Just enter your thank-you message when setting the test audience to private.


    You can offer your testers a coupon code, a link to some reward, give a proof of completion code (if you’re sourcing your testers on MTurk or similar), or just say thanks personally.

    Your message is displayed after the test is complete, and unlike public tests, your visitors aren’t invited to complete more random tests.


  9. UsabilityHub

    GST for Australian Customers

    A quick bit of housekeeping here for our Australian customers:

    UsabilityHub subscriptions are now subject to GST (10%) for Australian customers only.

    This will appear in your subscription statements, which you can view and download here:

    Customers with a billing address is outside of Australia will not have this tax applied to their subscription.

    If you have any queries or concerns please shoot us an email,

  10. UsabilityHub

    New Feature: Demographic reports

    Want to know more about the people doing your test? We’ve just added demographic reports to your test results to give more insights into your testers.


    You’ll find information on the users’ country, age group and gender.

    This information is provided by users who complete their tester profile (completing your profile pays 10 easy karma points, by the way, so complete yours if you haven’t already!). As such, we don’t have 100% coverage yet, but that’s something we’re working on.

    Demographic reports are available on all paid plans.

    Coming soon, publishing tests to particular demographics. Stay tuned!

    PS. Big thanks to Kirill Lebedev for making jVectorMap, Toorshia for justGage, and the flotcharts team.